Latest Blog Posts

If You Know you Know: Hidden Culinary Gems in Amarillo

Ever wondered where the heart of Amarillo truly is? It’s not just the well-known tourist spots like The Big Texan’s 72 oz. steak or Cadillac Ranch, but in the hidden corners known best by locals. Welcome to our “If You Know You Know” series, where we’ll unveil Amarillo’s hidden restaurants…

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Recap of the 2024 Texas Route 66 Festival

The 2024 Texas Route 66 Festival was another success! We celebrated all things Route 66, and this year's festivities were even better than ever. The grand finale, presented by Amarillo National Bank, was the perfect ending to 10 action-packed days of Route 66 fun. Festival Highlights Night Under…

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Cattle Drive Parade FAQ

We're thrilled to have you join us for the annual Coors Cowboy Club Cattle Drive & Parade, a beloved tradition celebrating the rich heritage of the Old West. This page is your one-stop shop for all things related to the event. If you have any further questions or need additional assistance, please…

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TX 66 Festival Finale Car Show FAQ

Thank you for participating in the Texas 66 Festival Finale Car Show! We're thrilled you will be joining us for this exciting celebration of the Mother Road in the Amarillo Route 66 Historic District. We extend a huge thank you for participating and showcasing your stunning vehicles. You'll find…

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TX Route 66 Finale Merchant FAQ

Welcome! As we gear up for the Texas Route 66 Celebration presented by Amarillo National Bank, we are thrilled for you to be a part of this celebration for the second year. To ensure that your experience during the festival runs smoothly and is enjoyable we've compiled a comprehensive guide to…

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TX 66 Festival Finale Vendor FAQ

Date: June 15, 2024 Event: Texas Route 66 Festival presented by Amarillo National Bank Vendor Hours: 11 AM - 7 PM Please use the discussion board below to ask any questions you may have. Vendor Set-Up / Tear Down Check-In Instructions Vendors will be checked in upon entry at 5th & Tennessee…

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Songs that Mention Amarillo

Amarillo, Texas, is a city that has been immortalized in song more than once. While it may not be the first place that comes to mind when thinking of famous American cities, its cultural history is often underestimated. Amarillo is where you can discover the charm of historic Route 66 and iconic…

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Must-See Stops on Your Trip from Texas to Colorado

Picture this: you, the open road, and the thrill of enjoying an epic road trip. Road tripping isn’t just about the destinations, it’s about the journey's spontaneity–whether deciding to take a detour to explore quirky roadside attractions or simply enjoying the scenic views as you cruise along. The…

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A Guide to Amarillo Shopping

Whether your style leans towards authentic western wear, you’re on the hunt for top-notch outdoor gear, or you crave eclectic, one-of-a-kind pieces, the Amarillo shopping scene has you covered. As much as we love and appreciate the convenience of big-name stores, championing local businesses is…

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