Texas Route 66 Festival
June 5–14, 2025 | Texas Panhandle
Route 66 is more than a highway—it’s a legend. And from June 5–14, 2025, the Texas Panhandle becomes the ultimate destination for dreamers, road trippers, and Americana lovers during the Texas Route 66 Festival. This 10-day, region-wide celebration is Texas’ only official Route 66 festival, and there’s nothing else like it in the country.
More than just a nostalgic tribute, the Texas Route 66 Festival is a living, breathing showcase of what makes the Mother Road special—blending classic Americana charm with the grit, independence, and unmistakable style of authentic Texas culture.
10 Days. Dozens of Events. One Legendary Highway.
Spanning multiple towns and communities along the Texas stretch of Route 66, the festival brings together people, places, and stories that define the spirit of the open road. From car shows and cattle towns to pop-up shops, outdoor concerts, art walks, and vintage roadside attractions, this is a road trip brought to life.
Each stop along the route offers its own flavor—from small-town hospitality and cowboy history to big eats, bold personalities, and a pride that only comes from living on the land.
Why the Texas Panhandle?
Because this is where Route 66 gets real. The Texas Panhandle’s 178-mile stretch of Route 66 is rich in history, character, and wide-open wonder. And Amarillo sits right at the heart of it all—a central hub with deep roots in the Mother Road and a bold vision for keeping it alive.
During the festival, communities throughout the region come together to showcase what makes Texas Route 66 unforgettable. You won’t find a polished, theme-park version of the past. You’ll find real diners serving hot coffee, locally-owned shops celebrating old-school cool, and events hosted by folks who’ve been living the Route 66 life for generations.
The Grand Finale: Saturday, June 14, 2025
The festival ends with a bang on Saturday, June 14, in Amarillo—with a massive celebration on the city’s historic 6th Avenue, one of the most iconic stretches of Route 66 in the state.
Hundreds of classic cars line the road, live music fills the air, and the best of Texas comes out in force. Expect festival food, local vendors, family-friendly fun, and a full day of Western flair and roadside charm. From sunup to sundown, it’s the kind of moment that makes your heart race—and your camera roll explode.
If you only make it to one event, make it this one. June 14 is the day to be here.
Can’t Make It This Year? Plan for the Centennial: June 4–13, 2026
Already have plans in 2025? Don’t worry—you’ve got a second chance, and it’s a big one. The Texas Route 66 Festival returns June 4–13, 2026, and it’s more than just another road trip. 2026 marks the 100th anniversary of Route 66, and the celebration promises to be larger than ever.
The centennial will bring expanded events, special exhibits, and an even deeper celebration of the road that defined a generation. If you’ve been waiting for the perfect time to make the journey, this is it.
A Festival That Drives Deeper
The Texas Route 66 Festival isn’t about recreating a fantasy version of history. It’s about honoring the real stories, places, and people that have kept the road alive. It’s a salute to freedom, hard work, and the idea that the journey really is the destination.
So fill your tank, grab your boots, and chart your course to the Texas Panhandle. Whether you're cruising in a classic ride or just rolling in for the fun, there’s a place for you on this road.
Join us June 5–14, 2025, for the Texas Route 66 Festival—Texas’ only Route 66 celebration. And don’t miss the finale in Amarillo on Saturday, June 14.
-
- Coors Ranch Rodeo Kick-Off
- The Coors Ranch Rodeo kicks off June 5, 2025, at the Amarillo National Center celebrating real working cowboys with thrilling ranch-style competition and authentic Western tradition.
- 6 PM - 10 PM
- Amarillo Tri-State Fairgrounds | Amarillo National Center
- Events Calendar
- First Thursday on 6th
- Experience Historic Route 66 during First Thursday on 6th a monthly evening where local shops, galleries, and businesses come alive with art, live music, in-store specials, and more.
- The 806: Art Opening at 7 PM, live music at 9 PM
- The Roseberry: Extended hours; meet the artists, in-store sale, and Stellar Snack tastings til 7 PM
- Aunt EEKs Books & Curiosities:
- 20% off all vintage clothing at Tasty Creamy Vintage and accessories sidewalk sale 4:30-7:30 PM
- Buy one/get one 50% on all books all day
- Maker's Market from 5 PM - 7:30 PM
- Drag Queen Storytime 7 PM
- Open Mic 7:30 PM
- Bluebonnet Hill Furniture & Antiques: Open house with wine and bites from 5-7 PM
- Chapterhouse Books: Art show 5 - 7 PM
- Cactus Vintage: Extended hours with art & live music from 6 PM - 9 PM
- High Fidelity: Art, live music, and wine from 6 PM - 8 PM
- Smokey Joe's: Live music at 6 PM with drink specials til 7 PM
- Bliss 66: Free Comedy Night at 8:30 PM
- Experience Historic Route 66 during First Thursday on 6th a monthly evening where local shops, galleries, and businesses come alive with art, live music, in-store specials, and more.
- Karaoke on Route 66
- Join Old Tascosa Brewery for their Route 66-themed karaoke night DJ'd by Andy Martinez. This event is family friendly!
- 7 PM
- Old Tascosa Brewery
- Coors Ranch Rodeo Kick-Off
-
- Texas 66 Celebrity Fast Draw Shoot Out
- The TX 66 Celebrity Fast Draw Shoot Out brings Amarillo’s local legends to the firing line for some friendly (and fast!) competition. Held during the Xtreme Fast Draw Competition, this crowd-favorite event features well-known Amarillo personalities testing their speed and aim in the ultimate Wild West-style face-off.
- 3 PM
- Rex Baxter Building
- FREE
- Coors Ranch Rodeo
- Experience real working ranch competition at the Coors Ranch Rodeo, where teams of cowboys and cowgirls from across the region compete in traditional events that reflect everyday ranch life.
- 12 PM - 10 PM
- Amarillo National Center
- Bull in Bloom at The Cactus Cove
- Join us at Cactus Cove during the Route 66 Festival for the unveiling of our newest large-scale mural—an epic fusion of Western grit and artistic mastery. "Bloomin’ Bull" celebrates the rugged beauty of the Texas Panhandle, blending bold metalwork and stunning mural artistry into one unforgettable masterpiece. Experience live music, local vendors, and the energy of Route 66 as we reveal this one-of-a-kind installation. Don’t miss this landmark moment where art, culture, and the spirit of Amarillo come to life!
- 11:30 AM - 1:30 PM | Cactus Cove Inn & Suites
- Night Under the Neon
- Experience a magical evening on Texas Route 66 at Night Under the Neon at the historic U-Drop Inn & Café in Shamrock, TX. Guests can enjoy live music, dancing, and delicious eats from the café, all set against the glowing neon lights of this iconic Route 66 landmark.
- 6 PM - 9 PM
- U-Drop Inn & Cafe | 105 E 12th St, Shamrock, TX 79079
- FREE
- Texas 66 Celebrity Fast Draw Shoot Out
-
- CCC Downtown Cattle Drive & Parade
- Step back into the Old West with the Coors Cowboy Club Cattle Drive & Parade, a true Amarillo tradition. Watch real cowboys and cowgirls lead a herd of Texas Longhorns through the heart of downtown, joined by classic cars, and so much more!
- 10AM
- 11th & Polk St. to Tri-State Fairgrounds
- 60 Years on the Square
- Celebrate 60 years of Wolflin Square with a petting zoo, roping demonstrations, tasty bites from local food trucks, and special sales at participating shops.
- Wolflin Square
- 10 AM - 4 PM
- Coors Ranch Rodeo
- Experience real working ranch competition at the Coors Ranch Rodeo, where teams of cowboys and cowgirls from across the region compete in traditional events that reflect everyday ranch life.
- 12 PM - 10 PM
- Amarillo National Center
- Coors Ranch Rodeo Dance
- TBA
- Amarillo National Center
- CCC Downtown Cattle Drive & Parade
-
- Lowrider Cruise on Old Route 66
- Join us for the Lowrider Cruise on Old Route 66, a FREE event showcasing lowriders as they cruise through historic Route 66 in Amarillo. Route info to come.
- 6 PM - 7:30 PM | Amarillo Boulevard
- FREE
- Run the Gap: Historic Route 66 Challenge
- Get ready to lace up your running shoes for the Run the Gap: Historic Route 66 Challenge!
- 9 AM | Jericho Gap | 5989 Highway 70, Clarendon Tx 79226 (County RD B & Highway 70)
- Sign-up here
- Lowrider Cruise on Old Route 66
-
- Amarillo Film Society Screening
- Details TBA
- Goldenlight Cantina
- Amarillo Film Society Screening
-
- June Jazz
- ​7PM - 9PM
- Amarillo College Clock Tower
- Brisket, Bags, and Brews on 66
- Details TBA
- Dream Maker Station | 12 PM - 7 PM
- June Jazz
-
- TX 66 East Bus Tour
- On the East Texas Route 66 Bus Tour, enjoy a day filled with, quirky Route 66 attractions like Britten Leaning Water Tower, and landmarks of deep cultural significance such as The Cross of our Lord Jesus Christ. The journey includes stops at iconic spots like the Jerricho ghost town, Devil's Rope Museum, and a delicious lunch at the historic Conoco Tower Station and UDrop Inn. The tour includes a happy hour and live music at The Big Texan.
- 8:30AM - 5PM | Starts at 1000 S. Polk St.
- Ticket includes: step on tour-guide, lunch, snacks, drinks, and Texas 66 Coin Cruise Album
- Get Tickets
- The Big Texan Soiree
- Enjoy live music, cold drinks, and fun at the Beer Garden
- 5-7 PM | The Big Texan Beer Garden
- High Noon on the Square
- Sponsored by AQHA, entertainment by Buster Bledsoe, sausage wraps cooked by AQHA cook team from 12-1 pm $10 cash only
- 12PM - 1PM
- 501 S Fillmore - Potter County Courthouse Lawn
- TX 66 East Bus Tour
-
- TX 66 West Bus Tour
- 8:30AM - 5PM
- Starts at 1000 S. Polk St.
- Ticket includes: step on tour-guide, lunch, snacks, drinks, and Texas 66 Coin Cruise Album
- The West Texas Route 66 Bus Tour starts with a city tour of Vega, Texas, and includes visits to historical sites such as Magnolia Station and the Milburn-Price Culture Museum, as well as unique stops like Dots Mini Museum and the Bent Door Cafe. Attendees will enjoy lunch at Midpoint Cafe, followed by visits to Sunflower Station, Russel’s Truck & Travel Center & Car Museum, and the Glenrio Ghost Town. End the tour sweetly at Mama Jo’s Pie & Sweets and live music on the Courthouse Lawn. This tour offers a mix of history, culture, and iconic Route 66 experiences in West Texas Route 66.
- Get Tickets
- Texas Route 66 Visitors Center Celebration
- Enjoy a relaxing evening of live music, complimentary beer and wine, food trucks and more at the Texas Route 66 Visitors Center.
- 5:30 PM - 7 PM
- Texas Route 66 Visitors Center | 1900 SW 6th Ave, Amarillo, TX 79106
- FREE
- Karaoke on Route 66
- Join Old Tascosa Brewery for their Route 66-themed karaoke night DJ'd by Andy Martinez. This event is family-friendly!
- 7 PM | Old Tascosa Brewery
- Comedy Night on 6th
- Bliss 66 on 6th Street hosts a free comedy night featuring local stand-up talent
- 8:30 PM | Bliss 66
- FREE
- TX 66 West Bus Tour
-
- Hot Rods and Hollywood
- ​Tascosa Drive-In Theater
- Details TBA
- Bomb City Bar Fights Wrestling
- 9 PM | Bliss 66
- $15 at the Door
- Hot Rods and Hollywood
-
- Fitness @ KT Black Route 66 5K Run/Walk
- Lace-up your sneakers and get ready to hit the pavement at the Fitness @ KT Black Route 66 5K Run/Walk taking place on the iconic RT 66 Mother Road!
- Sign up today!
- TX 66 Festival Finale Presented by Amarillo National Bank
- 11AM - 7PM
- Amarillo Route 66 Historic District
- Attendees can expect a wide range of attractions, including vendor booths, food options, live music, Elvis impersonators, Miss Texas Route 66 Pinup Pageant, kids' activities, corn dog eating contests, a car show, a bike show, and much more. Admission is free for all attendees.
- Fitness @ KT Black Route 66 5K Run/Walk
Special Thanks to our 2025 Festival Finale Sponsors!
TITLE SPONSOR
SUPPORTING SPONSORS
Interested in sponsoring this year's TX 66 Festival Finale? Reach out to Luz Aguilar at Luz@VisitAmarillo.com or call 806.414.2575.