About Amarillo Convention & Visitors Bureau

The Amarillo Convention & Visitors Bureau is Amarillo’s dedicated tourism office.
The ACVB is making Amarillo a top travel destination for those looking for diverse opportunities in lifestyles, leisure, and conventions. We aim to host guests with “Boots on the Ground” to ensure unique experiences and lifelong memories in Amarillo. The ACVB uses HOT tax, decades of collective industry experience, and pure Panhandle passion to grow Amarillo’s tourism and strengthen the local economy. Below is a look at how big of an impact tourism has on the Amarillo economy.

Visitor spending breakdown in 2022:

Visitors spent $2,000 per minute
Visitors spent $125,000 per hour
Visitors spent $3 million a day
Visitors Spent $91.6 million a month
Visitors spent $1.1 billion in a year



Mission Statement 

Hosting guests with “Boots on the Ground” to ensure unique experiences and lifelong memories. 

Vision 

Make Amarillo a top travel destination for those looking for diverse opportunities in lifestyles, leisure, and conventions.  

Values 

  • Ensure remarkable outcomes 
  • With pivotal pointers on our Western heritage, provide compelling stories that inspire our guests with a need to travel and a desire to stay. 
    > Experience all that Amarillo has to offer 
    > Create lifetime memories 
    > Discover Western themes in a contemporary setting 
    > A travel destination providing fresh air, open spaces, and unique attractions
    > When God created Amarillo, he moved mountains for you! 
  • Be intentional 
  • Focus on positive outcomes for travelers, event and convention attendees, as well as residents of Amarillo. 
  • Aggressively pursue and mindfully host 
  • Fiercely protect our economic strength with a focus on increasing overnight tourism stays. 
  • Always lead by example 
  • With integrity and honesty at the forefront in all instances, show our guests what  Amarillo is made of and what wonderful opportunities are available -- how may we serve you? 
  • Elevate the bar 
  • Let the passion for our City keep our guests and their families clearly updated with exciting and unique opportunity plans. 
  • Brag a little! 
  • With natural resources, diverse accommodations, attractions, and gracious Texas hospitality, our mission is simple.

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