Welcome! As we gear up for the Texas Route 66 Celebration presented by Amarillo National Bank, we are thrilled for you to be a part of this celebration for the second year. To ensure that your experience during the festival runs smoothly and is enjoyable we've compiled a comprehensive guide to information regarding the festival. 

We encourage you to create eye-catching displays/activations to draw festival-goers to your businesses. Whether it's through fun window displays, interactive experiences, special promotions, or themed decorations, create an atmosphere that gets people to explore what your business offers. You'll not only drive foot traffic to your storefront but also contribute to the vibrant energy of the event. Let's make it a celebration to remember!

Your participation and support are crucial to the success of this event! We encourage you to ask any questions you may have on the discussion board below or via email at brier@visitamarillo.com. 

 

1. Where will there be street closures?

The main entrance to the festival will be on Georgia Street. We will close the street from Georgia to Belleview, with the stage placed in the Generation Next parking lot facing north. 


There will be barriers on each cross street, but there will only be full fencing at Georgia and Belleview.

There will be signs placed along the Historic Route 66 District 72 hours in advance of the TX 66 Festival Finale presented by ANB stating that any vehicle parked on the street after 2 AM Friday night (Saturday Morning) will be towed. The police will begin towing cars left on 6th past 3 AM. Please communicate this to your guests on Friday, June 13th.
 

2. Where is the main entrance to the festival?
The main entrance will be on Georgia Street. We'll close the street from Georgia to Belleview, with the stage placed in the Generation Next parking lot facing north.
 

3. What about street closures and traffic control?
Barriers will be placed on each cross street, with full fencing at Georgia and Belleview. Vehicles parked on the street after 2 AM Friday night (Saturday Morning) will be towed.
 

4. How will solid waste be managed?
The city will sweep the street on Thursday, June 13th, and again post-festival on June 15th. Our own dumpsters will be used to manage festival trash, so property owners/residents need not worry.
 

5. What emergency measures are in place?
We'll have 21 Officers, Fire Department trucks and personnel, and on-site EMS to ensure safety.
 

6. What about environmental health and restroom facilities?
Porta Pottys will be dispersed throughout 6th Street to avoid in-store restroom use.
 

7. What are the parking arrangements?
TBD

8. Where will vendors be located? Vendors will be lined directly north of the middle of the street. One side of the street must remain clear for emergency vehicles. Vendor setup is from 8 AM to 10 AM, and no vehicles will be allowed inside the barricades for load out after 9 AM.

 

Emergency Control

We will have a total of 14 Officers, first response headquarters will be at Heal the City 609 S. Carolina
 
 

Environmental Health

Porta Pottys will be dispersed throughout 6th street to avoid in-store use of restrooms
 

 

Parking/Busing

Additional parking will be available at: 

  • (West) American Council of the Blind | 403 S. Western 
  • (East) Amarillo Senior Citizens Association | 2404 SW 6th Ave.
     

Shuttle Buses will be running to and from the festival in 10-minute increments from 11 AM - 7 PM


Vendors

Vendors will be lined directly north of the middle of the street.
One side of the street has to be completely clear for emergency vehicles to be used if necessary.
Vendor set up is 8 AM to 10 AM.
No vehicles will be allowed inside the barricades for load out after 9 AM. 
 


Festival Schedule

  • 10 AM | KT Black Route 66 5K Walk/Run | Race begins on 6th & Georgia
  • 10:45 AM | Shuttles to the Festival Begin | Park and Ride the Shuttle Here
  • 11 AM - 1 PM | Na'Cho Daddy's Wrestling  Route 66 Wrestlemania | Cornholio Parking Lot (6th & Kentucky)
  • 11 AM - 7 PM | TX RT 66 Classic Car Show 
  • 11 AM - 7 PM | Main Stage Entertainment 
  • 6:45 PM | Last Call for Shuttles

 

Main Stage Schedule

  • 11 AM | Chill Son 
  • 12 PM | Little Richard
  • 1 PM  | Corn Dog Eating Contest
  • 1:30 PM | Mayor Welcome
  • 2 PM | Miss Texas 66 Pinup Pageant 
  • 4:30 PM | Giddy Up Go
  • 5:45 PM | Car Show Awards
  • 6:30 PM | Car Show Cruise

 

Festival Map
TBA