Tour in Amarillo

Located in the heart of the Texas Panhandle, Amarillo offers hundreds of local restaurants with cuisines from all over the world, a vibrant arts community, Route 66, amazing outdoor views, and much more. Groups can see Palo Duro Canyon, the second largest canyon in the U.S., then spend the evening enjoying a top-quality performance at the Amarillo Little Theatre, the longest-running community theatre in the country. They can spend time connecting with Americana on Route 66, then visit the famous Big Texan Steak Ranch for dinner, and leave their mark in spray paint on the Granddaddy of Roadside Art, Cadillac Ranch. From a true West Texas experience to a bit of the unexpected, there’s sure to be something to fit every group interest and focus.

We would like to offer our assistance to you and make your stay in our city special for your clients.
Whether Amarillo is your final destination or a stop on a longer tour, our staff has the experience and know-how to help you put together the perfect stay.

Our Services

All complimentary of course!

  • General itinerary suggestions
  • Help with custom and technical programs
  • Logo pins
  • Visitor Guides
  • Images
  • Proposals from local partners


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Contact Our Tourism Team for More Information

Kashion Smith

Executive Director
PHoto of Kashion Smith

Howdy, my name is Kashion Smith and I can’t think of a better community to represent! Born and raised in Amarillo, I am familiar with all our town has to offer and can find the right people to take care of your every need. In April, 2013 I joined the Convention and Visitor Bureau bringing with me more than 10 years of hospitality experience and can make arranging your itineraries easy for you. Whether you need an afternoon of activities or help finding the right hotel and attractions for multiple days, Amarillo is a great pick! Give me a call to make your Amarillo visit a hit.

Braley Beck

Director of Finance
photo of Braley Hand

Hello, my name is Braley Hand. I was born and raised here in Amarillo and while I’ve dabbled living in a few other places, Amarillo has always been my home. I started working as a part-time service counselor at the Amarillo Visitor Information Center in Dec 2013 and was promoted to manager in July 2016. I am now the Tourism Manager at the Amarillo Convention and Visitors Bureau. I love meeting and visiting with our guests from all over the world and want to help make your trip wonderful.


Distinctly Amarillo