Step Back in Time. To the Texas Panhandle.
Close your eyes, hear the wind, feel the generations who came before. Getaway >
Texas Style
Everything you need to know about looking like an authentic cowboy. Style up >
Prime Service
Give a hard-working Amarillo employee the recognition they deserve by nominating them for Prime Service. Nominate >


“Anyone can sit back at the seashore and be inspired, because it shouts at you, but the prairie only whispers. You must listen closely and not miss the message.”
"Some old-fashioned things like fresh air and sunshine are hard to beat."

Step Into The Real Texas

Amarillo, Texas is a unique and history-rich area located where the southern plains meet the desert. Amarillo and the surrounding Panhandle area are a unique blend of two American eras; working western ranches and a vibrant twenty-first century economy- making Amarillo the perfect mix of old and new Texas traditions.