Visit Amarillo: Explore the Best of the Texas Panhandle 

Amarillo, Texas is a unique and history-rich area located where the southern plains meet the desert. Amarillo and the surrounding Panhandle area are a unique blend of two American eras; working western ranches and a vibrant twenty-first-century economy - making Amarillo the perfect mix of old and new Texas traditions.

The Amarillo Convention & Visitors Bureau uses hotel occupancy tax to make Amarillo a top travel destination for those looking for diverse opportunities in lifestyles, leisure, and conventions. Our mission is to host guests with “Boots on the Ground” to ensure unique experiences and lifelong memories.

Texas Route 66 Festival

Join us in celebrating the 100th anniversary of Route 66 with years of festivals building up to the centennial celebration in 2026! The festivities started with the inaugural Texas Route 66 Festival in 2023. Don't miss the upcoming festival from June 6-15, 2024, featuring ten days of exciting events along the Texas route.

Join us for classic car shows, Texas Route 66 bus tours, cattle drives, parades, music festivals, and a spectacular grand finale in Amarillo’s Route 66 Historic District. Mark your calendars and be part of this historic celebration! See you there!

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Boot Stickers

holographic Amarillo boot sticker

Due to high demand, we are no longer mailing boot stickers. Locals and visitors are still welcome to stop by our office at 1000 S. Polk St. in downtown Amarillo between 8 a.m. and 5 p.m. Monday - Thursday to pick up a free sticker. Did you order a boot sticker in early February and haven't received it? Please reach out to us at, and we will accommodate you. 

Distinctly Amarillo