Visit Amarillo: Explore the Best of the Texas Panhandle
Amarillo, Texas is a unique and history-rich area located where the southern plains meet the desert. Amarillo and the surrounding Panhandle area are a unique blend of two American eras; working western ranches and a vibrant twenty-first-century economy - making Amarillo the perfect mix of old and new Texas traditions.
The Amarillo Convention & Visitors Bureau uses hotel occupancy tax to make Amarillo a top travel destination for those looking for diverse opportunities in lifestyles, leisure, and conventions. Our mission is to host guests with “Boots on the Ground” to ensure unique experiences and lifelong memories.
Route 66 is Turning 100!
The annual Texas Route 66 Festival will kick off years of celebrations starting in 2023. Join us June 1 - 10, 2023 for 10 days packed with events along the Texas route including classic car shows, Texas Route 66 bus tours, cattle drives, parades, music festivals, and a grand finale festival on Amarillo's Route 66 Historic District.
Due to high demand, we are no longer mailing boot stickers. Locals and visitors are still welcome to stop by our office at 1000 S. Polk St. in downtown Amarillo between 8 a.m. and 5 p.m. Monday - Thursday to pick up a free sticker. Did you order a boot sticker in early February and haven't received it? Please reach out to us at firstname.lastname@example.org, and we will accommodate you.