Visit Amarillo: Explore the Best of the Texas Panhandle 

Amarillo, Texas is a unique and history-rich area located where the southern plains meet the desert. Amarillo and the surrounding Panhandle area are a unique blend of two American eras; working western ranches and a vibrant twenty-first-century economy - making Amarillo the perfect mix of old and new Texas traditions.

The Amarillo Convention & Visitors Bureau uses hotel occupancy tax to make Amarillo a top travel destination for those looking for diverse opportunities in lifestyles, leisure, and conventions. Our mission is to host guests with “Boots on the Ground” to ensure unique experiences and lifelong memories.

Texas Route 66 Festival

Gear up for the Texas Route 66 Festival, June 6-15, 2024! Dive into ten thrilling days of classic car shows, exclusive bus tours, a cattle drive & parade, live music, and so much more along the iconic Texas stretch. Don't miss the spectacular grand finale on June 15 in Amarillo’s Route 66 Historic District. See you there for the adventure of a lifetime! See you there – all roads lead to the centennial in 2026!

2024 Tx 66 Festival Collage w/ Logo

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Boot Stickers

holographic Amarillo boot sticker

Due to high demand, we are no longer mailing boot stickers. Locals and visitors are still welcome to stop by our office at 1000 S. Polk St. in downtown Amarillo between 8 a.m. and 5 p.m. Monday - Thursday to pick up a free sticker. Did you order a boot sticker in early February and haven't received it? Please reach out to us at, and we will accommodate you. 

Distinctly Amarillo