Dear Partners,

We value our partners and the crucial role they play in our community's success. We offer regular co-op opportunities and access to our Roundup Extranet to support your efforts and maximize your impact.

Through Roundup, you can find valuable resources, insights, and tools designed to help you succeed. We rely on your partnership to keep your information up to date on our website. By regularly updating your events, listings and details through Roundup, you ensure that visitors have access to the most accurate and current information, which in turn helps promote your business effectively. You also can manage RFPs and servicing requests from our sales and servicing teams directly through Roundup, keeping you connected and responsive to new opportunities.

In addition, we utilize Locl to improve your business's searchability online. Locl helps make it easier for visitors to find your business by optimizing your presence on search platforms like Google. With Locl, managing your business's online information becomes straightforward, ensuring that your listing is always up-to-date and visible to potential visitors.

Thank you for being an essential part of Amarillo's vibrant tourism landscape!



Free Google Listing Management with Locl


We’ve partnered with Locl to offer free access to their digital listing management platform for the first 100 Amarillo tourism partners who sign up.

This is available to businesses in the tourism sector—think restaurants, attractions, hotels, and similar.

With Locl, you can simplify your online presence and save time with features like:

  • AutoPilot: Automates local SEO tasks like optimizing your profile, scheduling posts, and responding to reviews. It also helps prevent unwanted edits to your listings.

  • Reputation Management: Pulls in reviews from Google, Facebook, and more—with AI-generated responses you can review and customize.

  • Insights & Analytics: Access up to 18 months of data to track your performance and fine-tune your efforts.

  • Locl Score: Think of it like a credit score for your online visibility—see how you’re doing and where you can improve.

  • Directory Sync (optional add-on): Keep your info consistent across 50+ directories. Available to Amarillo partners at a discounted rate through Visit Amarillo.



Manage Your Listing on VisitAmarillo.com with RoundUp


RoundUp is Visit Amarillo’s partner portal, powered by Simpleview. It’s where you can manage your business listing and stay connected with everything happening on VisitAmarillo.com.

If you’re a hotel, restaurant, attraction, venue—or any business in the tourism space—RoundUp makes it easy to:

  • Update your listing on VisitAmarillo.com: Keep your description, hours, contact info, and amenities accurate and up to date.

  • Add photos and logos: Upload images to make your listing more engaging and visually appealing.

  • Submit events: Add your public events to the Visit Amarillo calendar to reach visitors planning their trip.

  • Respond to leads: Access and reply to requests from meeting planners, media, or group tour operators.

  • Manage multiple listings: If you operate more than one location, easily toggle between them without logging out.

Once your account is set up, you'll receive an email with login credentials.
Your username will be the email address we have on file.


Get Featured

Want your business featured? Visit Amarillo is highlighting local spots across our socials, blog, and newsletter. If you’d like a Visit Amarillo spotlight at your location, reach out to jackie@visitamarillo.com.


UPLOAD YOUR PHOTOS

We love showcasing our local partners in Visit Amarillo promotions, campaigns, and social media—and great visuals make all the difference. If you have high-quality photos of your business, we’d love to feature them! Working together helps us tell a more authentic story of Amarillo, and your images help travelers picture themselves here.

By uploading images, you confirm that you own the rights to the photos and grant Visit Amarillo permission to use them for marketing and promotional purposes, including (but not limited to) our website, social media, digital ads, and printed materials. You also acknowledge that Visit Amarillo will not provide photo credit unless agreed upon in advance and that submitted photos will not be used if they do not meet quality or content standards.

 

Get Inspired