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A man dressed as Elvis in a rhinestone-studded white jumpsuit and cowboy hat rides a palomino horse down a street lined with classic cars at a Route 66 festival finale event in Amarillo.

Texas Route 66
Festival Finale

Presented by Amarillo National Bank

June 13, 2026 | 11 AM - 7 PM
Amarillo Route 66 Historic District

Big things are coming! The 2026 Texas Route 66 Festival Centennial Finale will be the largest celebration yet, filling the entire Amarillo Route 66 Historic District with music, cars, food, and nonstop fun.

Full details are on the way, but you can explore last year’s finale highlights below to get a taste of what is in store for 2026.

Quick Links:

Vendor Information
Sponsorship Information
Volunteer Information

A Look Back at 2025

EVENTS SCHEDULE

Mainstage (6th & Tennessee)

11 AM - Festival Welcome
11:30 AM - Elvis 🎶
12:00 PM - Little Richard 🎶
1:00 PM - Sonic TX 66 Hot Dog Eating Contest
2:15 PM - Jimmy Dale Richardson 🎶
3:30 PM - Pet Beauty Pageant Awards
4:30 PM - Giddy Up Go 🎶
6 PM - Car Show Awards

Arts & Culture Stage (6th & Georgia)

11 AM - Amarillo Performing Arts Center (APAC)
12 PM - Miss TX 66 Pinup Pageant
1:15 PM - Amarillo Opera🎶
2 PM - Amarillo Performing Arts Center (APAC)
2:45 PM - Amarillo Little Theatre
3:15 PM - Amarillo Folklorico Ballet: Al Son Del Folklore
4:30 PM - Sunny Side Up Quartet 🎶

General Activities

12 PM - Meet Rucus
1 PM - Andy Brown and Friends | Old Tascosa Brewery
1:30 PM - Airplane Fly Over | Look Up!
2 PM - Nacho Daddy Wrestling | The Garage
2:30 PM - Pet Beauty Pageant | Pet Supplies Plus Barking Lot/ Cooling Station (6th & Tennessee)
3:00 PM - Touching Voodoo Live | Smoke Joes Bar & Grill
6:30 PM - Classic Car Drive Out - 6th Ave. Driving East
ALL DAY - Vinyl Record Souvenirs | Alley Katz Antiques
ALL DAY - 6th St Inkologist Live Painting & Photo Op
ALL DAY - Street Volkswagen Photo Op
ALL DAY - Arts in the Sunset Photo Op

MAP

PARKING / TROLLEY SCHEDULE / FESTIVAL SHUTTLES

Parking will be tight in the Historic Route 66 District, but we’ve got you covered! Free parking and buses will be available to make your visit stress-free.

Free Parking:

3 Angels Community Center - 405 S. Western
Amarillo Senior Citizens Association - 2404 SW 6th Ave

Drop Off Points:

6th & Georgia (East Entrance)
6th & Belleview (West Entrance)

Buses will start shuttling at 10:45 AM and have two drop-off points. The last shuttle call will be at 7:15 PM.

Free shuttles will be available throughout the festival to transport you up and down 6th street.

VENDORS

Get ready to shop, snack, and explore! Our vendor marketplace features a vibrant lineup of local makers, artists, food trucks, boutiques, and businesses from across the region—all ready to bring you unique finds and festival-only deals. Whether you're hunting for handmade goods, craving something delicious, or just want to support small businesses, there’s something here for everyone.

Browse our vendors below, follow their pages, and start planning your must-visit stops for June 14th!

STAY HYDRATED: WATER STATIONS

CAR SHOW/ MISS TX 66 PAGEANT / SONIC TX 66 HOT DOG CONTEST SIGN-UPS

Texas RT 66 Classic Car Show Sponsored by Street Volkswagen
Showcase your pride and joy at the TX Route 66 Festival Finale Car Show! This highly anticipated event draws car enthusiasts from across the country to celebrate classic cars, custom creations, and all things automotive along the Mother Road.

Register Your Car
Sonic TX 66 Hot Dog Eating Contest
This exciting competition takes place at the Texas 66 Festival Finale presented by Amarillo National Bank, on June 15th, 2024, at 1:00 PM on the main stage of the Texas 66 Festival Finale.

Sign Up for the Contest
Miss Texas 66 Pin-Up Pageant
Step into the spotlight and show off your vintage style at the 2025 Miss Texas Route 66 Pin-Up Pageant on June 14 in Amarillo’s Historic Route 66 District! Sign up now to be part of this fun, retro-inspired competition and celebrate the spirit of the Mother Road.

Sign-Up Info Coming Soon