The Red Boot Affair

Dress Code

Step into the spotlight and embrace The Red Boot Affair, a high-western fashion dress code that brings elevated style to Amarillo’s rodeo scene. Inspired by the elegance of black-tie events, The Red Boot Affair is about dressing up for the occasion—blending classic cowboy heritage with bold, modern Western fashion. Whether you're a longtime rodeo fan or simply love embracing Western glam, this is your chance to stand out.

What is a Red Boot Affair?

A Red Boot Affair is not a specific event—it’s a dress code and style movement designed to celebrate high-Western fashion at rodeos and Western gatherings. The name is inspired by the signature red boots in the Visit Amarillo logo, symbolizing the intersection of tradition and modern Western elegance.

Just as a black-tie event calls for gowns and tuxedos, a Red Boot Affair encourages attendees to dress their best in Western high fashion—think custom boots, statement hats, embroidered jackets, and luxurious leather. It’s about making Western-style bold, elegant, and unforgettable.

Be a Part of the Red Boot Affair Movement

Want to embrace high-Western fashion at your next rodeo or Western event? Here’s how:

• Dress the Part – Whether attending a rodeo, a country concert, or a Western-themed gathering, embrace high-Western fashion and step out in style.

• Share Your Look—Post your outfit inspiration and Red Boot Affair experience using #RedBootAffair and tagging @VisitAmarillo for a chance to be featured.

• Shop Local – Support Amarillo’s Western wear retailers and find the perfect pieces to complete your look.

A Red Boot Affair is more than just dressing up—it’s a movement celebrating Amarillo’s rodeo culture and high-Western fashion. Get ready to saddle up, dress up, and make a statement wherever Western style takes you!

What Events Are Embracing the Red Boot Affair Dress Code?

Any rodeo or Western event can be a Red Boot Affair when attendees embrace the high-Western fashion dress code. Some upcoming Amarillo rodeos that are officially embracing the Red Boot Affair dress code include:

How to Dress for a Red Boot Affair

Western high fashion is all about blending heritage with modern trends. Whether you’re going for classic cowboy chic or bold statement pieces, here’s what to consider for your Red Boot Affair look:

• Custom Cowboy Boots – Handmade leather boots, exotic skins, or bold colors to make a statement.
• Statement Hats – A properly shaped felt or straw hat can make or break your look.
• Fringe, Embroidery & Leather – Jackets, skirts, and accessories that add texture and movement.
• Bold Jewelry – Think concho belts, turquoise, and silver to complement your outfit.
• Western Glam Attire – From elegant dresses with Western-inspired details to tailored denim and blazers, go for a look that turns heads.

Where to Shop in Amarillo

Looking to gear up for the rodeo or add some Western flair to your wardrobe? Amarillo is home to some of the best spots for authentic cowboy boots, hats, and denim.

• West Texas Western Wear | Westgate Mall (Local) | Price: $
  Authentic boots, hats, jeans, and workwear rooted in Texas tradition.

• El Oso Western Wear | 5108 Western St (Local) | Price $
  Custom hats, premium boots, and expert hat shaping services.

• Los Tres Vaqueros Western | 1208 Grand St (Local) | Price $
  Top brands like Ariat, Wrangler, and Cinch, plus custom hat shaping.

• Beck Boots | 7200 Canyon Dr (Local) | Price $$-$$$
  Handcrafted cowboy boots since 1916, built for durability and style.

• Bustamante Boots | 706 W Valencia Dr (Local) | Price $$
  Renowned craftsmanship in handmade cowboy boots with custom and repair options.

• The Rustic Leopard Boutique | 2806 Duniven Circle (Local) Price $
  Trendy Western wear with unique country and gypsy-inspired fashion.

• Cavender’s Boot City | 7920 I-40 W | Price $-$$
  A vast selection of cowboy boots, hats, and denim for the whole family.

• Boot Barn | 2403 S Soncy Road | Price $-$$
  A one-stop shop for all your Western wear needs, from boots to accessories.

Red Boot Affair at the West Texas Ranch Rodeo

Get ready to show off your best western Black Tie Look! The Red Boot Affair is more than just an event—it’s a movement celebrating the bold, stylish, and iconic spirit of the West. Dress up in Western black tie and bring your best boots, blazers, and cowboy glam to the West Texas Ranch Rodeo (April 9-12, 2025) in Amarillo, TX.

And this year, we’re kicking things up a notch with the Red Boot Affair Photo & Video Contest!

Red Boot Affair Photo & Video Contest

How to Enter:
Show off your best Red Boot Affair attire by sharing a photo or video during or before the West Texas Ranch Rodeo (April 9-12, 2025) for a chance to win a $1000 gift card!

• Dress in your Red Boot Affair best (Western black tie).
• Take a photo or video showcasing your look at or before the rodeo.
• Post your entry on Facebook, TikTok, or Instagram (No Stories).
• Tag @VisitAmarillo (FB), @Visit_Amarillo (IG) and @WestTexasRanchRodeo in the post.
• Use the hashtag #RedBootAffairWTRR25 in your caption.

The Prize:

• One lucky winner will receive a $1000 gift card!

Winner Selection & Announcement:

• The winner will be chosen on April 12, 2025, at the West Texas Ranch Rodeo.
• The announcement will take place at the West Texas Ranch Rodeo and will be shared on Visit Amarillo’s social media.

Official Rules:

• Open to all attendees of the West Texas Ranch Rodeo (April 9-12, 2025).
• Must be at least 18 years old or have parental/guardian consent.
• Entries must be posted on Facebook or Instagram (No Stories).
• Submissions will be judged based on creativity, style, and alignment with the Red Boot Affair theme.
• The winner must respond within 48 hours of notification to claim the prize.
• By entering, participants agree to allow Visit Amarillo and West Texas Ranch Rodeo to share their content for promotional use.
• This contest is not sponsored, endorsed, or administered by Instagram or Facebook.