Two lively performers dressed in vibrant retro outfits pose in front of a mural celebrating Amarillo's Route 66. The mural features iconic imagery, including a classic red truck and the Route 66 shield.

Texas Route 66 Festival

Save the Date: June 4–13, 2026 | Texas Panhandle

Route 66 is more than a highway—it’s a legend. And from June 4-13, 2026, the Texas Panhandle becomes the ultimate destination for dreamers, road trippers, and Americana lovers during the Texas Route 66 Festival. This 10-day, region-wide celebration is Texas’ only official Route 66 festival, and there’s nothing else like it in the country.

More than just a nostalgic tribute, the Texas Route 66 Festival is a living, breathing showcase of what makes the Mother Road special—blending classic Americana charm with the grit, independence, and unmistakable style of authentic Texas culture.

10 Days. Dozens of Events. One Legendary Highway.

Spanning multiple towns and communities along the Texas stretch of Route 66, the festival brings together people, places, and stories that define the spirit of the open road. From car shows and cattle towns to pop-up shops, outdoor concerts, art walks, and vintage roadside attractions, this is a road trip brought to life.

Each stop along the route offers its own flavor—from small-town hospitality and cowboy history to big eats, bold personalities, and a pride that only comes from living on the land.

Why the Texas Panhandle?

Because this is where Route 66 gets real. The Texas Panhandle’s 178-mile stretch of Route 66 is rich in history, character, and wide-open wonder. And Amarillo sits right at the heart of it all—a central hub with deep roots in the Mother Road and a bold vision for keeping it alive.

During the festival, communities throughout the region come together to showcase what makes Texas Route 66 unforgettable. You won’t find a polished, theme-park version of the past. You’ll find real diners serving hot coffee, locally-owned shops celebrating old-school cool, and events hosted by folks who’ve been living the Route 66 life for generations.

The Grand Finale: Saturday, June 13, 2026

The festival ends with a bang on Saturday, June 13, in Amarillo—with a massive celebration on the city’s historic 6th Avenue, one of the most iconic stretches of Route 66 in the state.

Hundreds of classic cars line the road, live music fills the air, and the best of Texas comes out in force. Expect festival food, local vendors, family-friendly fun, and a full day of Western flair and roadside charm. From sunup to sundown, it’s the kind of moment that makes your heart race—and your camera roll explode.

If you only make it to one event, make it this one. June 13 is the day to be here.

A Festival That Drives Deeper

The Texas Route 66 Festival isn’t about recreating a fantasy version of history. It’s about honoring the real stories, places, and people that have kept the road alive. It’s a salute to freedom, hard work, and the idea that the journey really is the destination.

So fill your tank, grab your boots, and chart your course to the Texas Panhandle. Whether you're cruising in a classic ride or just rolling in for the fun, there’s a place for you on this road.

Join us June 4-13, 2026, for the Texas Route 66 Festival—Texas’ only Route 66 celebration. And don’t miss the finale in Amarillo on Saturday, June 13.

The Leading Route 66 Festival Schedule

Thursday, June 4

Coors Ranch Rodeo Kick-Off
- The Coors Ranch Rodeo kicks off June 5, 2025, at the Amarillo National Center, celebrating real working cowboys with thrilling ranch-style competition and authentic Western tradition.
- Details TBA
First Thursday on 6th
- Experience Historic Route 66 during First Thursday on 6th a monthly evening where local shops, galleries, and businesses come alive with art, live music, in-store specials, and more.
  - Details TBA

Friday, June 5

Texas 66 Celebrity Fast Draw Shoot Out
- The TX 66 Celebrity Fast Draw Shoot Out brings Amarillo’s local legends to the firing line for some friendly (and fast!) competition. Held during the Xtreme Fast Draw Competition, this crowd-favorite event features well-known Amarillo personalities testing their speed and aim in the ultimate Wild West-style face-off.
- 3 PM
- Rex Baxter Building
- FREE
Coors Ranch Rodeo
- Experience real working ranch competition at the Coors Ranch Rodeo, where teams of cowboys and cowgirls from across the region compete in traditional events that reflect everyday ranch life.
- 7 PM - 10 PM
- Amarillo National Center
- See More Events/Activities

Saturday, June 6

CCC Downtown Cattle Drive & Parade
- Step back into the Old West with the Coors Cowboy Club Cattle Drive & Parade, a true Amarillo tradition. Watch real cowboys and cowgirls lead a herd of Texas Longhorns through the heart of downtown, joined by classic cars, and so much more!
- 10AM
- 11th & Polk St. to Tri-State Fairgrounds
Coors Ranch Rodeo
- Experience real working ranch competition at the Coors Ranch Rodeo, where teams of cowboys and cowgirls from across the region compete in traditional events that reflect everyday ranch life.
- Details TBA

Sunday, June 7

Lowrider Cruise on Old Route 66
- Join us for the Lowrider Cruise on Old Route 66, a FREE event showcasing lowriders as they cruise through historic Route 66 in Amarillo.
- Lowriders will be on display at 600 E Amarillo Blvd from 6–7 PM. Then from 7–7:45 PM, they’ll be cruising up and down Amarillo Blvd—starting at 600 E, heading east, looping around at Ridgemere, and keeping it rolling the whole time.
- At the same time, swing by Will Rogers Park for an inspiring art show organized by local Chicano artists, showcasing pieces that reflect on the meaning and legacy of lowrider and Chicano culture.
- This open-call event invites car clubs and enthusiasts to join the cruise—no registration required. Please adhere to traffic signals and avoid burnouts to ensure a safe and enjoyable experience for all.
- 6 PM - 8 PM | Amarillo Boulevard
- FREE

Monday, June 8

Tuesday, June 9

Wednesday, June 10

TX 66 East Bus Tour
- On the East Texas Route 66 Bus Tour, enjoy a day filled with, quirky Route 66 attractions like Britten Leaning Water Tower, and landmarks of deep cultural significance such as The Cross of our Lord Jesus Christ. The journey includes stops at iconic spots like the Jerricho ghost town, Devil's Rope Museum, and a delicious lunch at the historic Conoco Tower Station and UDrop Inn. The tour includes a happy hour and live music at The Big Texan.
- 8:30AM - 5PM | Starts at 1415 Sunrise Dr., Amarillo, Tx 79104 (Starlight Ranch Event Center)
- Ticket includes: step on tour-guide, lunch, snacks, drinks, and Texas 66 Coin Cruise Album
High Noon on the Square
- Details TBD

Thursday, June 11

TX 66 West Bus Tour
- 8:30AM - 5PM
- Starts at 3503 SW 6th Ave, Amarillo, TX 79106 (Generation Next parking lot)
- Ticket includes: step on tour-guide, lunch, snacks, drinks, and Texas 66 Coin Cruise Album
- The West Texas Route 66 Bus Tour starts with a city tour of Vega, Texas, and includes visits to historical sites such as Magnolia Station and the Milburn-Price Culture Museum, as well as unique stops like Dots Mini Museum and the Bent Door Cafe. Attendees will enjoy lunch at Midpoint Cafe, followed by visits to Sunflower Station, Russel’s Truck & Travel Center & Car Museum, and the Glenrio Ghost Town. End the tour sweetly at Mama Jo’s Pie & Sweets and live music on the Courthouse Lawn. This tour offers a mix of history, culture, and iconic Route 66 experiences in West Texas Route 66.

Friday, June 12

Lowrider Cruise on Old Route 66
- Join us for the Lowrider Cruise on Old Route 66, a FREE event showcasing lowriders as they cruise through historic Route 66 in Amarillo.
- Lowriders will be on display at 600 E Amarillo Blvd from 6–7 PM. Then from 7–7:45 PM, they’ll be cruising up and down Amarillo Blvd—starting at 600 E, heading east, looping around at Ridgemere, and keeping it rolling the whole time.
- At the same time, swing by Will Rogers Park for an inspiring art show organized by local Chicano artists, showcasing pieces that reflect on the meaning and legacy of lowrider and Chicano culture.
- This open-call event invites car clubs and enthusiasts to join the cruise—no registration required. Please adhere to traffic signals and avoid burnouts to ensure a safe and enjoyable experience for all.
- 6 PM - 8 PM | Amarillo Boulevard

Saturday, June 13

Fitness @ KT Black Route 66 5K Run/Walk
- Details TBA
TX 66 Festival Finale Presented by Amarillo National Bank
- 11AM - 7PM
- Amarillo Route 66 Historic District
- Attendees can expect a wide range of attractions, including vendor booths, food options, live music, Elvis impersonators, Miss Texas Route 66 Pinup Pageant, kids' activities, corn dog eating contests, a car show, a bike show, and much more. Admission is free for all attendees.