Become an AMA-bassador!

Coming Soon to Amarillo!

Are you passionate about Amarillo and eager to make every visitor’s experience unforgettable? The AMA-bassadors program is designed to enhance customer service among frontline hospitality workers while welcoming anyone who loves Amarillo and wants to promote its unique charm.

What is the AMA-bassadors Program?

The AMA-bassadors program provides training, resources, and connections to help locals deliver exceptional customer service and showcase the best of Amarillo. Whether you work in a hotel, restaurant, attraction, or simply love sharing your city’s history and culture, this program is for you!

As an AMA-bassador, you’ll gain insider knowledge, access to exclusive training, and become part of a community committed to making Amarillo a welcoming and memorable destination.

Who Should Join?

This program is especially valuable for frontline hospitality workers—hotel staff, restaurant servers, tour guides, retail associates, and others who interact with visitors daily. However, anyone who loves Amarillo and wants to contribute to its success as a travel destination is welcome! Business owners, community leaders, students, and passionate residents can all benefit from becoming an AMA-bassador.

Why Become an AMA-bassador?

• Enhance customer service skills with specialized training.
• Become an expert on Amarillo’s attractions, history, and events.
• Connect with tourism professionals, business leaders, and fellow enthusiasts.
• Play a key role in shaping visitor experiences and driving positive word-of-mouth.
• Represent Amarillo with pride and help make it a must-visit destination!

Stay Tuned!

The AMA-bassadors program is launching soon!

For more information, contact the Visit Amarillo team at info@visitamarillo.com.

Together, we’ll make Amarillo a destination that leaves a lasting impression!