An Amarillo native, I was raised with a heart for hospitality and a passion for the Texas Panhandle. I started my tourism career as the general manager of a hotel located in the historic district of Taos, NM. Upon moving back to Amarillo with my family, I spent more than 10 years in hotels before joining the Amarillo Convention and Visitors Council staff in 2013. In 2015 I took on the role of Director of Tourism followed by earning my Texas Destination Marketer (TDM) certificate in 2018. In the fall of 2018, I was appointed Deputy Director of the Amarillo CVC, going on the following year to earn a Certified Tourism Executive (CTE) certification. In October of 2020 the CVC separated from a long-term management agreement with the Amarillo Chamber of Commerce, became a standalone organization, the Amarillo Convention and Visitors Bureau. Leading the organization through this challenging time, the CVB staff’s accomplishments stood out, and I was named Executive Director in January of 2021. Over the years I have served on many industry and community committees and boards. Currently, I serve on many boards and committees, including the Texas Travel Alliance board, where I also serve on its Executive Committee.

Hello, my name is Braley Beck. I was born and raised here in Amarillo and while I’ve dabbled living in a few other places, Amarillo has always been my home. I started working as a part-time service counselor at the Amarillo Visitor Information Center in December 2013 where my love for Amarillo grew. I am now the Director of Finance at the Amarillo Convention and Visitors Bureau. I love meeting and visiting with our guests from all over the world and want to help make your trip wonderful.

Hey y’all! My name is Ashley Roberts, and I'm the new Administrative Assistant here at the Amarillo CVB. I'm originally from Arkansas but most recently made the move to the Panhandle from the Dallas-Fort Worth area. I joined the team in August 2025 and have already fallen in love with the cozy, down-home feel of Amarillo. From vibrant local events to hidden gems around town, there’s so much to see and do here. I’m excited to help share all that Amarillo has to offer and make sure every visitor feels as welcome as I did when I arrived!

Hi! My name is Stephanie Andrews. I was born in Baton Rouge, LA, and moved to Texas when I was young. I joined the Amarillo CVB team in April of 2013 and brought with me 18 years of hotel experience Southern hospitality. My role is to assist you and your group in making your Amarillo experiences a positive, productive one.

Hello, my name is Amanda Gonzalez-Flores and I am the Visitor Services Coordinator for the Amarillo Convention and Visitors Bureau. Amarillo has been my home ever since I was accepted to West Texas A&M University in 2010. I started at the Amarillo Civic Center in 2017 and have loved being a part of the growth of this awesome city. I look forward to making your trip to Amarillo a memorable one!

Hello, my name is Amy Tarr and I am the Director of Sales for the Amarillo Convention and Visitors Bureau. I have 25 years of hospitality experience, my career started in restaurants and moved into the hotel industry while I was in College. I have worked in all aspects of hotels, from Catering to Operations and Sales. My journey in Hospitality has truly been one of learning from experiences, so this opportunity to serve Amarillo is a pleasure. Please reach out to me if you have any group or event plans to travel to the Amarillo area, I would love to assist in making your experience a memorable one.

Hey yall! My name is Luz Aguilar, I grew up in a small town in the Texas Panhandle. I take pride in delivering Texas hospitality and ensuring that visitors have unique and memorable experiences while visiting Amarillo.

Hey there! Let me tell you a little about myself. My name is Hope Stokes and I joined the Amarillo Convention & Visitors Bureau fresh out of high school as an intern in 2013. With help from my colleagues, I worked my way up the ladder through the years and was promoted to Director of Marketing in 2018. I have been very fortunate to be able to travel and learn from other destinations around the world and I can confidently say, there's no place like Amarillo. I was born and raised here and I'm always looking for the opportunity to share my passion for Amarillo with others. I'm happy to assist you with any marketing and/or PR efforts you may need to help bring your group, family, or whoever to Amarillo for a visit. Hope to see you soon!

Howdy, I’m Jackie Phommahaxay! I was born and raised in Amarillo, Texas, and while I had my own adventures outside of Amarillo, this will always be home to me. I’m a big traveler and foodie and love expressing myself through creating. I enjoy getting to channel those passions into my role at the Amarillo CVB.

I bring three decades of experience to the ACVB. I've worked in venue management for much of that time, with my most recent role being the general manager of the Amarillo Civic Center Complex for thirteen years. I'm no stranger to the ACVB; I've devoted over twenty years of service to the ACVB board and its committees. While film has always been a part of the ACVB, I'm excited to serve as its first film commissioner and take our office to the next level. My favorite things about Amarillo and the Texas Panhandle are the friendly people, wide-open prairies, beautiful canyons, and magnificent sunrises and sunsets – all of which make this region a perfect place for your next film or video project!