Request for Proposals

Welcome to the Amarillo Convention and Visitors Bureau's Request for Proposals page. We invite qualified vendors to submit proposals for various projects aimed at enhancing our community and promoting tourism in Amarillo.

Current RFPs

Below is a list of current RFP opportunities. Click on each title to view the detailed RFP document.

  • RFP for Comprehensive Tourism Master Plan

    The Amarillo Convention and Visitors Bureau (ACVB) invites qualified consulting firms to submit proposals for developing a comprehensive and sustainable Tourism Master Plan for Amarillo, Texas. This strategic plan will serve as a roadmap for tourism development over the next 20+ years, aiming to enhance economic growth, create jobs, and improve the quality of life for Amarillo residents.

    With a population of over 201,000 and attracting approximately 5 million visitors annually, Amarillo boasts diverse industries and rich cultural attractions. The plan will assess current tourism assets, conduct market analysis, and propose innovative strategies for enhancing tourism offerings while ensuring sustainability.

    Key objectives include evaluating existing tourism infrastructure, identifying target markets, recommending new attractions, and exploring alternative revenue sources beyond the Hotel Occupancy Tax (HOT). The selected firm will facilitate stakeholder engagement, conduct thorough market research, and develop a comprehensive set of strategies along with an actionable implementation plan.

    Interested firms must demonstrate relevant experience in tourism master plan development and submit proposals by November 4, 2024. The ACVB looks forward to collaborating with a firm that can provide innovative and sustainable solutions for Amarillo's tourism future.

    For further details, please contact Kashion Smith, Executive Director at Kashion@VisitAmarillo.com.


Submission Guidelines

Responses should provide an insightful, straightforward, and concise overview of the firm’s capabilities. Proposals need not be elaborate or beyond the scope of the RFP. Additional information other than those listed below may be included to strengthen your company’s qualifications.

Proposals should be submitted as an electronic .pdf file to the contact specified in the RFP with the firm’s name as the document name. Please limit proposals to no more than 10 pages.

Interested firms must submit the following information by the proposal due date:

  • Cover Letter: A brief letter expressing interest in the project and outlining your firm's qualifications for undertaking this project.
  • Qualifications: A detailed description of your firm's experience in tourism master plan development, including relevant past projects and references.
  • Narrative and Experience: A narrative of the types of services offered by your company and includes past and relevant experience. Describe your experience working with other clients of similar or greater size and complexity.
  • Project Team: A description of the key personnel who will be assigned to this project, highlighting their relevant experience and qualifications.
  • Proposed Methodology: An outline of your proposed approach to completing the project, including data collection methods, stakeholder engagement strategies, and work plan.
  • Timeline: A timeline for completing the project, including key milestones.
  • Cost Proposal: A detailed breakdown of your proposed fees and expenses.

Selection Process

The ACVB will review all proposals based on the following criteria:

  • Qualifications of the firm and project team
  • Proposed methodology and project approach
  • Completeness of the proposal
  • Cost proposal

The ACVB reserves the right to conduct interviews with shortlisted firms before making a final selection. Any interviews will be at the expense of the respondents.

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