Updated September 8, 2023

Happy National Hispanic Heritage Month! Visit Amarillo is thrilled to share content highlighting this amazing month today and year-round.

Hispanic Heritage Month is celebrated from September 15 - October 15. It is split over two months because of a significant moment in history. On September 15, 1821, these Latin American countries declared independence from Spain: Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Mexico claimed independence from Spain 11 years before on September 16 while Chile followed suit two days later on September 18.  

While we celebrate the contributions made by Hispanics and Latinos year-round, this special time of the month is a way to highlight their colorful culture and remember the significant contributions they’ve made worldwide.


1. Support Hispanic or Latine-Owned Businesses

Two 32 oz boozy drinks from Rocket Brews Amarillo. One is a michelada with cucumbers and beef jerky on top and the other is a red bull drink

National Hispanic Heritage Month is an opportunity to show support for Latine-owned businesses that are integral to our communities. Rocket Brews, known for its Mexican candies, botanas, and unique boozy drinks like their fully loaded Micheladas, presents a chance to celebrate cultural flavors while supporting locals. 

Speaking of local gems, meet Soled Out. This sneaker shop in Amarillo is run by two young passionate entrepreneurs and is where you can find a diverse selection of sneakers and streetwear. We also love Gold n Threadz selection of streetwear, sneakers, and gold. 



2. Enjoy Traditional Foods

Plate of 3 al pastor tacos, rice, beans, a lime, salsa, and scoop of chunky guacamole from El Tejavan in Amarillo, Texas

We’re truly spoiled when it comes to authentic Mexican food in Amarillo. From pupusa to tacos you can also find the distinct flavors of Latin America right here. El Tejavan and El Manatial are some of our favorite Mexican spots. El Carbonero Restaurant Y Pupuseria also has some amazing Salvadorian food.

If you love to cook at home, we highly recommend picking up authentic ingredients and spices from La Popular or Fiesta Foods. You can also find freshly-made carnitas, tripitas, buche, meats, tamales, Menudo, and more.



3. Learn about Traditions and Celebrations

Hispanic and Latine people have very rich family-oriented cultures and traditions that have spilled over into the states and have stayed alive for decades around the world. 

These traditions are what help keep Hispanics and Latinos around the world feel connected to their roots. This community has done an amazing job of adapting a lot of its culture and traditions to a new environment.

Some notable traditions passed on into the US include The Day of the Dead, Christmas Traditions (posadas), mariachi, Quince Años, and strong family values.