Say "Amarillo" and you may think of cowboys and cattle, big skies and big steaks, rodeos and roundups and the wide-open West.

And all of that is true. It's a place of Old West history and culture come alive.

That is one reason Amarillo is #4 among True West Magazine's 2015 Top Western Towns. Durango, Colorado won the top award. They will be featured in the February 2015 issue, on newsstands on January 6, 2015.

Amarillo hosts a slew of rodeos, including the Coors Cowboy Club Ranch Rodeo and the accompanying Polk Street Cattle Drive. The Working Ranch Cowboy Association (WRCA) not only honors modern cowboys, it produces the World Championship Ranch Bronc Riding and the World Championship Ranch Rodeo (celebrating 20 years in 2015).

Then there's the American Quarter Horse Hall of Fame and Museum, which honors the breed that best exemplifies the Old West. The AQHA also hosts Amarillo's annual National Day of the Cowboy celebration.

The Kwahadi Museum of the American Indian holds a terrific array of artifacts, and its Kwahadi Indian Dancers have delighted audiences around the globe. And nearby Palo Duro Canyon is one of the great views in all the West.

"Amarillo is a cowboy town, pure and simple," explains True West Executive Editor Bob Boze Bell. "Not just the cowboys of the past, but of the present as well. The town does a remarkable job of celebrating that heritage, and more. Amarillo is truly a Top True Western Town."

This is the tenth year True West has presented this annual award. Editors base their selection on criteria demonstrating how each town has preserved its history through old buildings, museums and other institutions, events, and promotions of historic resources.

True West magazine is in its 62nd year of leading the way in presenting the true stories of Old West adventure, history, culture and preservation. For subscriptions and more information, visit or call 888-687-1881.

Contact: Mark Boardman

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