2024 Sign Up Form Closed

2024 Tx 66 Festival Collage w/ Logo

Unleash Your Business's Potential at the Texas 66 Festival Finale!

Join us for the grand culmination of the Texas 66 Festival, and elevate your brand to new heights! This isn't just an event; it's an opportunity for your business to shine!

The 2024 Texas 66 Festival Finale presented by Amarillo National Bank is an extravaganza that will take place on June 15th in Amarillo’s Route 66 Historic District. This event is an homage to the legendary Mother Road, immortalizing its historic significance while providing a memorable experience for all ages.

Featuring live music, classic car exhibits, mouthwatering food trucks, a dedicated kids area, captivating photo activations, and more, the festival promises to be an unforgettable celebration for locals and visitors alike.

Last year's event welcomed over 10,000 attendees and was voted in the Top 10 of USA Today’s Readers’ Choice Best New Festivals of 2023!

Why Showcase Your Business at the Texas 66 Festival Finale?

  • Thriving Community Gathering: Be part of a dynamic atmosphere where the local community and enthusiastic tourists converge. Connect with potential customers who are eager to explore unique offerings.
  • Cultural and Historical Significance: Align your brand with the rich cultural tapestry and historical legacy of Route 66. Showcase your products or services in a setting that resonates with the spirit of this iconic American highway.
  • Diverse Entertainment: The Festival Finale is more than just a market; it's an immersive experience. Engage with festival-goers amidst a lively car show, live music, a corn dog eating contest, pageantry, and a spectrum of other attractions that will keep attendees excited and engaged.
  • Extensive Promotion: Leverage our comprehensive marketing efforts to ensure maximum visibility for your business. From social media campaigns to local press coverage, we are dedicated to making your participation a success.
  • Prime Booth Locations: Secure a spot in the heart of the action on 6th Street. Our carefully curated booth placements guarantee that your brand gets noticed by a diverse audience.
  • Collaborative Networking: Forge connections with fellow vendors and explore collaborative opportunities. The Festival Finale is not just a marketplace; it's a platform for fostering partnerships that can drive mutual success.

How to Reserve Your Booth:

Simply follow our easy application process, submit by the deadline, and seize the chance to showcase your business at the Texas 66 Festival Finale. Don't miss the opportunity to be part of this iconic event that promises to leave a lasting impression!

Join us on June 15th, and let your business take center stage at the Texas 66 Festival Finale – where culture, history, and commerce unite in an unforgettable celebration!

SIGN UP DEADLINE - April 25, 2024

Get in Touch

Please contact Braley Beck at Braley@VisitAmarillo.com with any questions regarding vendor sign-up.

For questions about the Festival, email info@VisitAmarillo.com or give us a call at 806.374.1497.




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