Palo Duro Canyon State Park
Palo Duro Canyon State Park
Experience the majestic beauty of the "Texas Grand Canyon". Take a Look >
Prime Service
Prime Service
Give a hard-working Amarillo employee the recognition they deserve by nominating them for Prime Service. Nominate >
Historic Route 66
Historic Route 66
Come ride Amarillo’s new Trolley Express. Cruise the Mother Road >
BIG TEXAN STEAK RANCH & Microbrewery
BIG TEXAN STEAK RANCH & Microbrewery
Home of the world famous 72-oz Steak Challenge Step inside >
Outdoor Expo
Outdoor Expo
2015 Amarillo Outdoor Expo Explore >

Highlights

Highlights

  • Have you had an Amarillo employee go above and beyond for you in 2014? Give them the recognition they deserve by nominating them for Prime Service.

  • Think you know all about Amarillo? There are things about this city that will surprise you. Read our stories to step into the real Texas and discover the unexpected side of Amarillo.

  • Check out the top 10 events happening in Amarillo in the next 10 days

“Anyone can sit back at the seashore and be inspired, because it shouts at you, but the prairie only whispers. You must listen closely and not miss the message.”

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Step Into The Real Texas

Amarillo, Texas is a unique and history-rich area located at the crossroads of America, almost equidistant from both coasts; the city of Amarillo is where the southern plains meet the desert. Amarillo and the surrounding Panhandle area are a unique blend of two American eras. There are the working western ranches, essentially unchanged since the late nineteenth century, and there is a vibrant twenty-first century economy.