Cattle Drive
Cattle Drive
Amarillo Downtown Cattle Drive, June 4th.
Palo Duro Canyon State Park
Palo Duro Canyon State Park
Experience the majestic beauty of the "Texas Grand Canyon". Take a Look >
Prime Service
Prime Service
Give a hard-working Amarillo employee the recognition they deserve by nominating them for Prime Service. Nominate >
TEXAS - THE Outdoor musical drama
TEXAS - THE Outdoor musical drama
Witness the best attended outdoor musical drama in the United State! Tickets Available >
Historic Route 66
Historic Route 66
Come ride Amarillo’s new Trolley Express. Cruise the Mother Road >
BIG TEXAN STEAK RANCH & Microbrewery
BIG TEXAN STEAK RANCH & Microbrewery
Home of the world famous 72-oz Steak Challenge Step inside >

Highlights

Highlights

  • Enoy an Array of RV's, camping and lifestyle exhibits from the 1920's to today.

  • Delighting audiences since 1924, the Amarillo Symphony plays to sell-out crowds at the Globe-News Center for the Performing Arts, one of the nation's best acoustically-designed performance halls.

  • Think you know all about Amarillo? There are things about this city that will surprise you. Read our stories to step into the real Texas and discover the unexpected side of Amarillo.

“Anyone can sit back at the seashore and be inspired, because it shouts at you, but the prairie only whispers. You must listen closely and not miss the message.”

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Step Into The Real Texas

Amarillo, Texas is a unique and history-rich area located at the crossroads of America, almost equidistant from both coasts; the city of Amarillo is where the southern plains meet the desert. Amarillo and the surrounding Panhandle area are a unique blend of two American eras. There are the working western ranches, essentially unchanged since the late nineteenth century, and there is a vibrant twenty-first century economy.