Palo Duro Canyon State Park
Palo Duro Canyon State Park
Experience the majestic beauty of the "Texas Grand Canyon". Take a Look >
Prime Service
Prime Service
Give a hard-working Amarillo employee the recognition they deserve by nominating them for Prime Service. Nominate >
TEXAS - THE Outdoor musical drama
TEXAS - THE Outdoor musical drama
Witness the best attended outdoor musical drama in the United State! Tickets Available >
Historic Route 66
Historic Route 66
Come ride Amarillo’s new Trolley Express. Cruise the Mother Road >
BIG TEXAN STEAK RANCH & Microbrewery
BIG TEXAN STEAK RANCH & Microbrewery
Home of the world famous 72-oz Steak Challenge Step inside >

Highlights

Highlights

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Step Into The Real Texas

Amarillo, Texas is a unique and history-rich area located at the crossroads of America, almost equidistant from both coasts; the city of Amarillo is where the southern plains meet the desert. Amarillo and the surrounding Panhandle area are a unique blend of two American eras. There are the working western ranches, essentially unchanged since the late nineteenth century, and there is a vibrant twenty-first century economy.