The event, which began in 1989, with few exceptions, has been held in the Amarillo Civic Center on Tuesday morning of Thanksgiving week of each year. The Breakfast starts at 6 a.m. and ends at 8 a.m.
The event is a positive expression of care and support for local, state, and national leaders in a non-church service and setting.
The design of the event has been established to be an experience of unified calling upon God in a spirit of gratitude and dependence outside a church setting. In its desire to make a constructive contribution to the community, the CPB has removed its program from being issues-focused or of a political nature.